Innovation and adoption of green inputs will be necessary to minimize the environmental damages from economic activity. However, the composition of that innovation may have consequences for adoption behavior. We study how a major change in the demand for organic food affected product composition in the market for non-toxic pesticides for use in organic agriculture, also called biopesticides. We take advantage of a plausibly-exogenous announcement of a major expansion of organic food offerings by one of the largest grocery chains in the U.S. in 2006. Using data on pesticide products approved for use by the EPA the National Pesticide Information Center, we employ a differences-in-differences approach coupled with crop-specific market size to show that an increase in demand for organic produce may have led to an expansion in the share of newly-registered biopesticides among the universe of pesticide products. However, much of this increase is attributed to the increase in generic products, suggesting a lack of innovation behavior. Further, we use data on plot-level pesticide use in California and find an increase in average biopesticide use per farm as well as lower toxicity of used pesticides post-shock. The higher levels of green input adoption are likely not driven by the pesticide product choice set, but rather an increase in returns to organic or mixed-use production. The results have implications for the extent to which demand-side shocks result in induced innovation and the factors that influence green technology adoption.